1) If you try to make all customers happy, you will spread yourself too thin and end up lowering the quality of service, losing some customers because there will always be those who are unhappy.

2) If you only cater to the best customers, which many small businesses end up doing, you will end up with an unscalable business. Your own business becomes your job.

As a business owner, it is critical that the repeatable, duplicated, and predictable front-end customer preliminary intake be handled by an outside team before a formal paid or unpaid evaluation is extended. This way, business owners will be prepared to provide the best response and be freed up to focus on what is in their genius zone: developing products, human resource management, and strategically expanding the business.

As a business owner, it is critical that the repeatable, duplicated, and predictable front-end customer preliminary intake be handled by an outside team before a formal paid or unpaid evaluation is extended. This way, business owners will be prepared to provide the best response and be set free to focus on what is in their genius zone: developing products, human resource management, and strategically expanding the business.

Even more importantly, according to the latest research, customers specific to small businesses tend to have the preconceived idea that there is nowhere to register their complaints, and their small business providers just don’t care about their needs. Without an adequate response, dissatisfied customers could complain to dozens of friends and post disparaging messages that go viral online.